Getting Started

This page introduces BaseQR core concepts and the minimal steps required to create, publish, and measure your first QR code.

New users, evaluators, and contributors.

• Why BaseQR uses dynamic QR codes and how they differ from static codes offered elsewhere.
• How BaseQR organizes work.
• How to create your first campaign and dynamic QR code.
• How to test, publish, and measure results with Total Scans.
• How to collaborate using Admin and User roles.

• Create an account and complete email verification.
• On first login, create your organization.
• (Enterprise only) SSO is available after provisioning by an Admin.

• Definition: A QR code whose destination can be changed after creation (“midstream”) without regenerating or reprinting the code.
• Purpose: Keep a single code live across print and digital while preserving continuous analytics and campaign attribution.
• Uses: Long-running initiatives, packaging, events, retail, and placements where content or routing may evolve.
• Measurement: Enables uninterrupted reporting of Total Scans even as destinations change.

• Definition: A QR code whose destination is permanently fixed at creation.
• Limitations: Cannot be altered; any change requires generating a new code and updating all placements and assets.
• Measurement: Tracking or attribution changes typically require issuing a new code and redistributing artwork.

• Organization: Top-level account and billing context.
• Campaigns: Primary container for QR codes, assets, and reporting. Your first action is to create a campaign.
• QR codes (dynamic): Individual scannable codes managed within campaigns.
  
  

Note: In some contexts, “project” may refer to the same concept as a campaign.

• Admin: Organization settings, billing, user management, and access to all campaigns.
• User: Create and manage campaigns and QR codes as permitted by the organization.

• Base metric: Total Scans.
• Standard views include time series, geography, device/referrer breakdowns, and UTM-based reporting.
• Export is available for offline analysis. See Exporting Reports.

• Analytics are anonymous by default. BaseQR does not collect PII.
• See Data Security overview and Data Storage & Retention for details.

1. Sign up and verify email.
2. Create your organization. Add a display name and confirm billing owner (adjust later if needed).
3. Create your first campaign (2 steps):
   • Name (e.g., “Q4 Launch – Print Inserts”)
   • Description (purpose, audience, channel)
     See Campaign Naming Standards for consistency.
4. Create a dynamic QR code in that campaign:
   • Select Dynamic and set an initial Destination URL (changeable later).
5. Add UTM parameters for attribution. See UTM Parameters & Campaign Tagging.
6. Test the code across devices and networks. See Testing and Pre-flight Checklist.
7. Export the QR (PNG/SVG/PDF) for print or embed in digital channels. See Exporting QR Codes and Print vs Digital Placement.
8. Publish and place the QR in its intended locations. If coverage is unreliable, plan for Offline/Poor-Signal Strategies.
9. Monitor performance in Campaign Dashboard using Total Scans and UTM breakdowns.
10. Invite teammates (Admin/User) as needed. See Collaboration Basics.

Recommendation: Start with one campaign per brand or initiative. Use clear, descriptive names and follow Campaign Naming Standards.