Possibilities with BaseQR

BaseQR enables teams to create dynamic QR codes at scale, change destinations after print, and measure performance with privacy-first analytics. Work is organized by Campaigns for consistent setup, deployment, and reporting across channels.

• Create any code fast — Generate dynamic QR codes for URLs, app/deep links, files, contact cards (vCard), Wi-Fi, SMS, and email. Configure destination, brand elements, and export print-ready SVG/PNG/JPG suitable for large-format print and digital use.

• Change after print — Update or redirect destinations mid-campaign without regenerating or reprinting codes. Correct links, swap landing pages for regional offers, or schedule/expire routes to align with promotions and compliance windows.

• Bulk operations at scale — Create and update large inventories via batch actions or CSV import/export. Apply consistent naming, duplicate safely, and perform global changes (e.g., destination updates) across many codes within a Campaign.

• Analyze in real time — Monitor Total Scans with time-series trends, geography, device/OS, and referrer breakdowns. Compare performance across Campaigns and placements to identify top-performing channels and timings.

• Attribute with GA4 and GTM — Append UTM parameters for campaign/source/medium to attribute traffic in Google Analytics 4; optionally leverage Google Tag Manager on your destination pages to capture downstream events and conversions. Use BaseQR and GA4 together for end-to-end visibility—from scan to on-site behavior.

• Optimize with AI — Receive recommendations informed by scan patterns (time of day, channel, geography) to refine placements and timing. Use insights to iterate destinations or creative without reprinting.

• Connect to your stack — Use the API and supported integrations (including GA4/GTM) to automate creation, updates, and reporting. Streamline large deployments by syncing Campaign metadata and exporting analytics on a schedule.

• Govern access — Assign Admin and User roles to align responsibilities with least-privilege access. Enterprise plans support SSO for centralized identity and onboarding/offboarding at scale.

• Omnichannel ready — Deploy in print, packaging, TV/CTV, DOOH, retail, and events. Maintain consistent Campaign-level measurement even as destinations evolve or creatives change.

• Privacy by design — Analytics are anonymous by default (no PII collected). Combine privacy-safe scan metrics with GA4 attribution to evaluate performance while meeting organizational policies.

With BaseQR, teams launch dynamic codes quickly, update destinations without reprints, and operate at scale. Measure results in BaseQR via Total Scans, and extend attribution and conversion tracking through UTM parameters in GA4 (optionally managed with GTM)—all within Campaign-based organization and clear Admin/User governance.