Frequently Asked Questions

Everything you need to know about BaseQR.ai

What is BaseQR.ai?

BaseQR.ai is an enterprise-grade QR code management platform designed to help businesses create, manage, and analyze dynamic QR codes at scale. The platform offers advanced customization options, real-time analytics, and the ability to control URL destinations for each QR code. All features are accessible through a secure, user-friendly dashboard, making it easy for organizations to deploy and monitor QR code campaigns efficiently and securely.

What makes BaseQR.ai different from free QR code generators?

BaseQR.ai stands out from basic QR code generators by offering a comprehensive suite of enterprise-level features, including:

  • Dynamic QR Codes: Update the destination URL or content at any time without needing to reprint or redistribute the QR code.
  • Custom Branding & White-Label Options: Personalize QR codes with your company’s logo, colors, and branding, or offer white-label solutions for agencies and resellers.
  • Advanced Analytics Tracking: Gain insights into scan activity, including the number of scans, device types, user locations, and timestamps, helping you measure campaign effectiveness.
  • Multi-Destination Routing: Direct users to different destinations based on device type (e.g., mobile vs. desktop), location, or other criteria for a tailored user experience.
  • Omnichannel Support: Integrate QR codes seamlessly across various marketing channels, both online and offline.
  • API Integration: Automate QR code creation, management, and analytics by connecting BaseQR.ai with your existing systems and workflows.

These features make BaseQR.ai a powerful solution for businesses seeking flexibility, scalability, and actionable data from their QR code campaigns.

Can I update the destination URL after the QR code is created?

Yes, all QR codes generated on BaseQR.ai are dynamic by default. This means you can edit or redirect the destination URL of your QR code at any time, even after printing or distributing it. There's no need to reprint your QR codes—just update the link in your BaseQR.ai dashboard, and the QR code will automatically point to the new destination.

Can I track who scans my QR codes?

We provide anonymous analytics to help you understand how your QR codes are being used. The data we collect includes:

  • Number of scans
  • Time and date of each scan
  • Device type (e.g., smartphone, tablet, desktop)
  • General location (city-level only)
  • Platform (e.g., iOS/Android, Desktop/Mobile)

Note: We do not collect any personally identifiable information (PII). All analytics are aggregated and anonymized to protect user privacy.

What is a Campaign?

A campaign is a grouped set of QR codes created to support a unified marketing initiative, promotion, or business objective. Campaigns help you organize, manage, and analyze multiple QR codes under a single umbrella. Each campaign typically includes:

  • Centralized Dashboard: Manage all QR codes within the campaign from one place, making it easy to update, monitor, and organize your codes.
  • Flexible Destination Management: Assign and update destinations (such as URLs or actions) for each QR code individually, allowing for dynamic changes without reprinting codes.
  • Comprehensive Reporting: Access both individual and aggregate analytics, including scans by time, location, and device type, to measure campaign performance.
  • Campaign-Level Metadata: Optionally add metadata (like campaign name, channel, or media type) to track and compare performance across different marketing channels or media.

Using campaigns streamlines your workflow, improves tracking, and provides actionable insights for optimizing your marketing efforts.

Can I create QR codes in bulk?

Yes, we offer bulk QR code creation tools designed for campaigns, SKUs, or inventory management. Simply upload a CSV file containing your data, and you can generate hundreds of unique QR codes in just one click. This feature streamlines large-scale QR code deployment, making it easy to manage and distribute codes for multiple products or locations at once.

Does BaseQR.ai integrate with other platforms?

Yes, we are API-first and can seamlessly integrate with a wide range of platforms, including:

  • CRMs such as HubSpot and Salesforce
  • ERPs
  • Data warehouses
  • Custom dashboards

Our flexible API allows you to connect your existing tools and workflows, ensuring smooth data exchange and automation across your business systems.

Do you offer team-based permissions or multi-user access?

Yes, administrators can assign different access levels to users across various departments or campaigns. This ensures that team members only have access to the information and tools relevant to their roles. Additionally, all actions are tracked with detailed audit trails, providing transparency and security for collaborative work.

Can I use BaseQR.ai for printed campaigns or packaging?

Absolutely! Many clients leverage our platform to create dynamic QR codes for a variety of print applications, such as product packaging, event signage, brochures, and print advertisements. The key advantage is flexibility: if you ever need to change the destination URL or update the linked content, you can do so instantly from your dashboard—without having to reprint or redistribute any physical materials. This saves time, reduces costs, and ensures your printed QR codes always direct users to the most current information or promotions.