The BaseQR Workflow
This page outlines the end-to-end workflow for creating, publishing, and measuring dynamic QR codes in BaseQR. The process is centered on Campaigns and is repeatable for each initiative.
Workflow steps
1) Create a campaign — Start with a clear name and description (2-step creation). Use consistent patterns (e.g., 2025_Q2_EventSeries – Retail) to aid discovery and reporting. See Campaign Naming Standards.
2) Add your first QR — Choose Dynamic and select a QR type (URL, app/deep link, file, contact card, Wi-Fi, SMS, email). Set the primary destination and save.
3) Export files — Export the code as SVG, PNG, or JPG. Choose the format that matches your use case (e.g., SVG for scale in print; PNG/JPG for raster placements). If using a branded or short domain, configure it before distributing assets.
4) QA before you print — Follow the Pre-flight Checklist: size, quiet zone, contrast, surface/finish, lighting, and real-world test scans across multiple devices and camera apps. See Testing and Accessibility & Contrast Guidelines.
5) Publish & track — Place the asset across channels (print, packaging, DOOH, retail, events, digital). Add UTM parameters for attribution. Monitor Total Scans in BaseQR and, if desired, extend tracking in Google Analytics (GA4) (optionally via Google Tag Manager (GTM)) to capture downstream behavior and conversions. See UTM Parameters & Campaign Tagging, Campaign Dashboard, and Google Analytics.
6) Iterate safely — Update destinations mid-campaign without reprints, or pause/expire codes as needed. Maintain consistent naming, keep assets current, and invite teammates with Admin or User roles. (Enterprise accounts may enable SSO for centralized access.)
The BaseQR workflow is: create a Campaign, add a Dynamic QR, export as SVG/PNG/JPG, validate scannability with the pre-flight checks, publish across channels, track performance with Total Scans and optional GA4/GTM attribution, and iterate by updating destinations without operational rework.