Campaign Dashboard
This page explains how to use the campaign dashboard to monitor scan activity, spot trends, and decide where to focus next. It summarizes performance for a single campaign and links to deeper analysis in reports.
What you’ll see
• Headline metrics — Total Scans for the selected date range, recent change vs. prior period, and top-performing codes.
• Trend chart — Time-series view of scans to identify peaks and dips.
• Breakdowns — Quick views by device/OS and by location to understand context at a glance.
• Top codes — Ranked list of QR codes contributing the most scans, with links to each code’s details.
Filters and scope
• Date range — Choose a window (for example, last 7 days, this month, custom). The trend chart and metrics update accordingly.
• Campaign context — The dashboard reflects one campaign; switch campaigns from Campaigns and open the desired dashboard.
• Drill-down — From top codes or breakdowns, navigate to the code detail page or to Reports for deeper analysis and exports.
Common uses
• Launch monitoring — Watch early scan velocity during the first hours and days after launch; compare against expectations set in the campaign description.
• Peak analysis — Correlate spikes with media drops, store activations, events, or creative swaps.
• Code comparison — Identify top and underperforming codes; follow links to adjust destinations or UTMs as needed.
• Health checks — Validate that scans are occurring where and when expected before larger reporting cycles.
How to interpret trends
• Rising trend — Confirm placements and CTAs are effective. Consider extending the initiative or replicating high-performing placements.
• Flat or declining — Re-test scannability and review placement context. Increase size/contrast or adjust the destination to improve engagement.
• Device skew — If one platform underperforms, validate the destination on that platform (page performance, redirects, consent).
• Regional variance — Use directional insights to prioritize local actions (for example, creative refresh in low-performing regions).
Quick actions from the dashboard
• Open code details — Review or edit a code’s destination and UTMs; set Active/Inactive if needed.
• Go to Reports — Apply filters and export CSV, Excel, or PDF for stakeholders.
• Standardize tagging — If codes show inconsistent attribution, update UTMs so GA4 reporting aligns with BaseQR scans.
Best practices
• Check daily early in a flight — Small adjustments (destination tweaks, clearer CTAs, larger size) can compound results.
• Align with GA4 — Use a consistent UTM pattern so dashboard trends correspond with downstream behavior in GA4.
• Document expectations — Keep the campaign description current with goals and key placements; compare dashboard trends to these benchmarks.