QR types

This page explains how QR codes work in BaseQR and what “type” means in this product.

Overview

• Single dynamic type — BaseQR creates one QR code type: a dynamic code that resolves to a destination you can change at any time.

• URL-based routing — Each code points to a URL destination (for example, a landing page, file link, app store link, or universal/app link). You control and can update that URL without reprinting.

• Measurement — Scans are recorded in BaseQR (Total Scans). Use UTM parameters for attribution and analyze downstream behavior in GA4 (optionally with GTM on your site).

How BaseQR QR codes work

• Creation — Create a QR code inside a campaign and set an initial destination URL.

• Midstream changes — Update the destination and UTM parameters at any time. This preserves a single code across channels while keeping attribution intact.

• Availability — Toggle a code between Active and Inactive to control whether it accepts new scans.

• Export — Download SVG, PNG, or JPG for print and digital placements.

Dynamic vs. static (context)

• Dynamic (BaseQR) — Destination is changeable after creation and supports ongoing measurement without reprinting.

• Static (elsewhere) — Destination is fixed at creation; any change requires a new code and updated artwork.

Recommended uses

• Evolving campaigns — Promotions, events, or packaging where content may change.

• Attribution — Initiatives that require consistent UTM tagging and comparison across channels.

• Remediation — Fix broken links or redirect traffic mid-campaign without operational rework.

Limits and considerations

• Publicly reachable URLs — Destinations should be accessible from scanning devices and load quickly over typical networks.

• On-page analytics — Configure GA4 (and GTM if used) on your destination pages to capture conversions; BaseQR records scan activity.